How we discovered the power of real conversation
This started with a PowerPoint that bombed.
I wanted to help college students transition into the professional world, to build the confidence and skills universities weren't teaching. So I created a curriculum packed with frameworks, tools, and insights. Students signed up. I built the perfect presentation.
Then came our first webinar.
Ninety minutes in, staring at a grid of half-off cameras and dead eyes, I knew: The information is solid. But this format is soul-crushing.
So I tried something radical. I thought, "What if we just... talked about this?"
I scrapped the PowerPoint. Next session, I broke students into small groups to reflect, discuss, and share their stories.
Night and day.
Students were lit up. I got emails saying it was the most impactful session they'd had all semester. People asked if they could bring friends.
That's when it clicked: The problem wasn't the content. The problem was that we'd built containers that killed the very thing that makes learning work—real human conversation.
I started talking to friends running communities. Course creators drowning in content libraries. Coaches watching their engagement plummet. Everyone had the same problem: How do we scale intimacy?
So we built this. Not another bloated platform. Not more features. A simple system to give people the best conversation of their week, centered on your content.